I believe design is at its best through the application of both critical thinking and craft. Good design makes appropriate, purposeful, thoughtful and beautiful responses to help people and organisations engage audiences. Regardless of the medium or platform I hope to challenge expectations, create stories, draw emotion, inform and delight, approaching each project with the same passion and curiosity.
My work includes identities, publications, digital, packaging, art direction, type design, strategy, signage, print production and naming. Moving between digital and physical I am passionate about design craft and detail as a means of creating evocative graphic narratives, using strategy as a framework for purpose and intent.
I am currently working as Digital Director at Zero-G. I have completed a Masters, with distinction, from LCC. More recently I have acted as a Design Mentor for ICAD and an Assessor for ISTD. I also regularly collaborate with other creative specialists such as developers, photographers, architects, writers, entrepreneurs, thinkers and makers.
Lead Designer, Dept
Senior Designer, Slater
Senior Designer, Form
Deputy Art Editor, IPC Media
MA Graphic Design - Distinction
London College of Communication
BA Graphic Design - First Class Hons
Limerick School of Art & Design